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  • International Direct Marketing
    International Direct Marketing Discusses the current trends in international marketing, separately for ...

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    • Authors: Bruce D Barton, Kiran Desai, Jay Jaffe, H Lund, Maria Thomson, Robert O Davis
    • Date: Oct 1988
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
    • Publication Name: Record of the Society of Actuaries
  • Marketing Arrangements With Financial Institutions
    the shelf. And Toni was a big player in the health care market. Toni took the product off the shelf, repackaged ... while we had done a little bit of dabbling in direct response insurance products, we realized that ...

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    • Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
    • Date: May 1986
    • Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
    • Publication Name: Record of the Society of Actuaries
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Marketing and Product Development for the Senior Market
    Marketing and Product Development for the Senior Market Panelists discuss how product design, ... about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance ...

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    • Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
    • Date: Oct 2002
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
  • NewsDirect Newsletter, Spring 1999, Issue No.31
    needs and habits is the sale of life insurance via direct mail to Generation X customers. This customer segment ... ............................7 by Jay M. Jaffe Direct Marketing: Part I—Analysis of Solicitations ..

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    • Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
    • Date: Apr 1999
    • Publication Name: News Direct